Do Executives Trust Data or Intuition in Decision-Making?
The article attached from Information Management, reminded me of a real conversation I recently witnessed while waiting to meet with the CFO of a mid-sized manufacturer of consumer products:
CFO: I don’t know, would you bet a steak dinner on this data?
CFO: How about my vacation?
The analyst was directed to re-run the data.
It seems, data based decision-making still faces skepticism and a healthy dose of gut feel.
Posted in Uncategorized | Tagged business, Data, data-driven, decision-making, management | Leave a Comment »
They liked it! My anxiety and relief well captured. As is the case with Stan Mack’s strips, this is a true story from when I presented a demo of a dashboard that we, New Madison Ave, had built for a well-know cable TV network. Stan pretty much captures exactly what happened that day.
Posted in Uncategorized | Tagged Analytics, BI, Business Intelligence, dashboard, Data, Marketing Technology, project management | Leave a Comment »
We interrupt this blog for a brief commercial message. Please view our brief introduction to New Madison Ave. We support the critical data needs of the CMO and their agencies and help them transform their marketing effectiveness by providing the technology, tools & insights necessary for making real-time decisions to create and prove value.
Posted in Advertising, Analytics, Business Intelligence, Data, Marketing, Technology, Visualization | Tagged advertising, Analytics, Business Intelligence, Data, marketing, Marketing Technology, media | Leave a Comment »
It appears that the New York Rangers bandwagon is the Times Square Shuttle. Hockey fans know that the Rangers are hot, having finished the regular season in first place and starting the playoffs with a convincing win last night. But for those New Yorkers who haven’t noticed yet, the Rangers have wrapped an entire subway train to get the word out!
So make sure you get on the Rangers bandwagon before this train leaves the station.
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I love when creative and placement work together to create a relevant and memorable brand impression. This clever marriage of the message and the medium from BBC America drives home the impression that BBC America delivers a serious, high quality product, while differentiating itself from the competition in a highly memorable way.
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