Apple’s reputation for marketing acumen has been redeemed for the moment. Yes, I still think they missed the mark with the name, but their advertising launch for the iPad on last night’s Oscar telecast was brilliant. They were in the right place, at the right time, with the right message. Red Carpet, movie Stars, fashion and style.
Like the device itself, the commercial is simple and purposeful. It simply and clearly depicts how the iPad conveniently delivers multi-media content in one easy to use and fashionable device. Brilliant. The iPad is going to fly off the shelves and in the process Apple will revolutionize how we consume content for years to come. With style.