New Snickers Peanut Butter Squared is twisted. The candy is a twist combining snickers in a peanut butter “cup.” The launch TV spot is a clever twist on the old boring focus group commercials – sharks discussing how a person who has eaten new Snickers Peanut Butter Squared is tastier than one who has eaten a simple peanut butter cup. Of course, that is pretty twisted humor, but that’s what makes it so funny. Especially when it is so well executed with adorable sharks, a matter of fact moderater and brilliant voice-overs. And last, the campaign is twisted across all media (aka, integrated). An all around home run for Snickers. Unless you are among the small group of vocal critics who have suggested this makes light of – and even promotes – sharks eating humans. What do you think?