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Archive for the ‘Advertising’ Category

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I love this spot from Volkswagen. From the song selection to the casting (including the dog with the perfect guilty look!) Hysterical. And it demonstrates a product feature/benefit – the convenience of keyless access – in an engaging and entertaining way. I could watch it over and over again. Kudos to VW!

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I love when creative and placement work together to create a relevant and memorable brand impression. This clever marriage of the message and the medium from BBC America drives home  the impression that BBC America delivers a serious, high quality product, while differentiating itself from the competition in a highly memorable way.

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With such a large portion of Nike’s business intertwined with the fortunes of the NBA, their new viral video, “Basketball Never Stops,” is brilliant marketing. Its early success (4.2 million views in its first week) suggests that Nike’s timing – just as the NBA games would have been starting – and the creative – depicting all the places the game is still played, except an NBA arena – are spot on. So, is it just me, or would this video have been even more powerful if they had left out the NBA players?

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