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Do Executives Trust Data or Intuition in Decision-Making?

The article attached from Information Management,  reminded me of a real conversation I recently witnessed while waiting to meet with the CFO of a mid-sized manufacturer of consumer products:

CFO: I don’t know, would you bet a steak dinner on this data?
Analyst: Yes.
CFO: How about my vacation?
Analyst: Maybe.

The analyst was directed to re-run the data.

It seems, data based decision-making still faces skepticism and a healthy dose of gut feel.

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Stan Mack's Real MAD - MediaPost Publications, March 17, 2014

They liked it! My anxiety and relief well captured. As is the case with Stan Mack’s strips, this is a true story from when I presented a demo of a dashboard that we, New Madison Ave, had built for a well-know cable TV network. Stan pretty much captures exactly what happened that day.

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I love this spot from Volkswagen. From the song selection to the casting (including the dog with the perfect guilty look!) Hysterical. And it demonstrates a product feature/benefit – the convenience of keyless access – in an engaging and entertaining way. I could watch it over and over again. Kudos to VW!

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Rangers Bandwagon

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It appears that the New York Rangers bandwagon is the Times Square Shuttle. Hockey fans know that the Rangers are hot, having finished the regular season in first place and starting the playoffs with a convincing win last night. But for those New Yorkers who haven’t noticed yet, the Rangers have wrapped an entire subway train to get the word out!

So make sure you get on the Rangers bandwagon before this train leaves the station.

Go Rangers!

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A Good Laugh

This 60-second spot from Australia gave me a good laugh for a good cause. It uses a very funny premise to urge Australians to participate in Earth Hour 2011. At 8:30 PM on Saturday, March 26, 2011, everyone around the world is asked to switch off their lights in a symbolic display of our commitment to the environment. Learn more here: http://bit.ly/gBNO8r.

Meanwhile, enjoy a good laugh at the fate of the last people in Australia to participate.

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Being a life long New Yorker, snapping a picture on the subway is not something I would ordinarily do, but this subway ad from JetBlue motivated me to do just that. I love the way they integrated the QR code into the main visual, catching my attention by highlighting not just the promotion but the activation mechanism as well. And now, using the QR reader on my Droid, I’m now entered to win a trip to St. Pete and have documented it here, all in the time it takes to get to Canal Street!

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Here’s a few recent TV spots from around the world that I wouldn’t mind seeing on a TV near me:

 

I love this spot from Stella Artois. It’s so very smooth, just like the beer and the way I want to be perceived when drinking it.

 

This spot from New Zealand shows a variety of joyful sounds and scenes to share the joy – including, of course, Cadbury Dairy Milk Chocolate bar. Nicely done.

 

I’ve included the next spot mostly because it reminds me of a very successful promotion I helped develop and execute in Texas back in 1992 for Coca-Cola, called cashbox, in which we inserted real cash in 12-packs of Coke.

 

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