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A Good Laugh

This 60-second spot from Australia gave me a good laugh for a good cause. It uses a very funny premise to urge Australians to participate in Earth Hour 2011. At 8:30 PM on Saturday, March 26, 2011, everyone around the world is asked to switch off their lights in a symbolic display of our commitment to the environment. Learn more here: http://bit.ly/gBNO8r.

Meanwhile, enjoy a good laugh at the fate of the last people in Australia to participate.

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Being a life long New Yorker, snapping a picture on the subway is not something I would ordinarily do, but this subway ad from JetBlue motivated me to do just that. I love the way they integrated the QR code into the main visual, catching my attention by highlighting not just the promotion but the activation mechanism as well. And now, using the QR reader on my Droid, I’m now entered to win a trip to St. Pete and have documented it here, all in the time it takes to get to Canal Street!

Here’s a few recent TV spots from around the world that I wouldn’t mind seeing on a TV near me:

 

I love this spot from Stella Artois. It’s so very smooth, just like the beer and the way I want to be perceived when drinking it.

 

This spot from New Zealand shows a variety of joyful sounds and scenes to share the joy – including, of course, Cadbury Dairy Milk Chocolate bar. Nicely done.

 

I’ve included the next spot mostly because it reminds me of a very successful promotion I helped develop and execute in Texas back in 1992 for Coca-Cola, called cashbox, in which we inserted real cash in 12-packs of Coke.

 

The critics may say the clocks represent that Verizon is so late to the table. Or, that iPhone is being surpassed by Android. Or any dozens of other complaints about Apple and/or Verizon. But the critics predicted failure for the iPod, iPad, iPhone, Apple App store and even the Beatles catalogue on iTunes. So don’t trust the critics. This iPhone spot from Verizon hits all the right notes. It recognizes that bringing the iPhone to Verizon was a long time in coming while building appropriate anticipation and excitement that it is worth the wait. It sets the tone for Verizon’s iPhone to be a huge success just like all those Apple successes before it.

New Snickers Peanut Butter Squared is twisted. The candy is a twist combining snickers in a peanut butter “cup.” The launch TV spot is a clever twist on the old boring focus group commercials – sharks discussing how a person who has eaten new Snickers Peanut Butter Squared is tastier than one who has eaten a simple peanut butter cup. Of course, that is pretty twisted humor, but that’s what makes it so funny. Especially when it is so well executed with adorable sharks, a matter of fact moderater and brilliant voice-overs. And last, the campaign is twisted across all media (aka, integrated). An all around home run for Snickers. Unless you are among the small group of vocal critics who have suggested this makes light of – and even promotes – sharks eating humans. What do you think?

Kudos to Microsoft for the launch of their new corporate campaign on the Golden Globes. It was the right stage, for the right approach. Coordinated. Simple. Effective. Well done.

This ad from Heineken brings a smile to my face and makes me thirsty for the smart, albeit slightly over the top, sophistication of Heineken. Enjoy!