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Posts Tagged ‘advertising’
Posted in Advertising, Analytics, Business Intelligence, Data, Marketing, Technology, Visualization, tagged advertising, Analytics, Business Intelligence, Data, marketing, Marketing Technology, media on May 31, 2013| Leave a Comment »
I love when creative and placement work together to create a relevant and memorable brand impression. This clever marriage of the message and the medium from BBC America drives home the impression that BBC America delivers a serious, high quality product, while differentiating itself from the competition in a highly memorable way.
Being a life long New Yorker, snapping a picture on the subway is not something I would ordinarily do, but this subway ad from JetBlue motivated me to do just that. I love the way they integrated the QR code into the main visual, catching my attention by highlighting not just the promotion but the activation mechanism as well. And now, using the QR reader on my Droid, I’m now entered to win a trip to St. Pete and have documented it here, all in the time it takes to get to Canal Street!
Here’s a few recent TV spots from around the world that I wouldn’t mind seeing on a TV near me:
I love this spot from Stella Artois. It’s so very smooth, just like the beer and the way I want to be perceived when drinking it.
This spot from New Zealand shows a variety of joyful sounds and scenes to share the joy – including, of course, Cadbury Dairy Milk Chocolate bar. Nicely done.
I’ve included the next spot mostly because it reminds me of a very successful promotion I helped develop and execute in Texas back in 1992 for Coca-Cola, called cashbox, in which we inserted real cash in 12-packs of Coke.