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Posts Tagged ‘advertising’

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I love this spot from Volkswagen. From the song selection to the casting (including the dog with the perfect guilty look!) Hysterical. And it demonstrates a product feature/benefit – the convenience of keyless access – in an engaging and entertaining way. I could watch it over and over again. Kudos to VW!

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I love when creative and placement work together to create a relevant and memorable brand impression. This clever marriage of the message and the medium from BBC America drives home  the impression that BBC America delivers a serious, high quality product, while differentiating itself from the competition in a highly memorable way.

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With such a large portion of Nike’s business intertwined with the fortunes of the NBA, their new viral video, “Basketball Never Stops,” is brilliant marketing. Its early success (4.2 million views in its first week) suggests that Nike’s timing – just as the NBA games would have been starting – and the creative – depicting all the places the game is still played, except an NBA arena – are spot on. So, is it just me, or would this video have been even more powerful if they had left out the NBA players?

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Being a life long New Yorker, snapping a picture on the subway is not something I would ordinarily do, but this subway ad from JetBlue motivated me to do just that. I love the way they integrated the QR code into the main visual, catching my attention by highlighting not just the promotion but the activation mechanism as well. And now, using the QR reader on my Droid, I’m now entered to win a trip to St. Pete and have documented it here, all in the time it takes to get to Canal Street!

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Here’s a few recent TV spots from around the world that I wouldn’t mind seeing on a TV near me:

 

I love this spot from Stella Artois. It’s so very smooth, just like the beer and the way I want to be perceived when drinking it.

 

This spot from New Zealand shows a variety of joyful sounds and scenes to share the joy – including, of course, Cadbury Dairy Milk Chocolate bar. Nicely done.

 

I’ve included the next spot mostly because it reminds me of a very successful promotion I helped develop and execute in Texas back in 1992 for Coca-Cola, called cashbox, in which we inserted real cash in 12-packs of Coke.

 

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Chevrolet and their agency, Goodby, Silverstein & Partners, are taking some heat for their new ad campaign as reported in Advertising Age:Criticism of New Chevy Theme Line Runs Deep.” It appears numerous paid and unpaid critics alike have soundly bashed the campaign line, “Chevy Runs Deep,” going as far as to call it, “the worst ad slogan ever.”

For the record, I like it. Jeff Goodby is right, the tagline – sorry, theme line – actually did grow on me as I watched the spots and thought more about it. Chevy has deep roots in America. It runs deep in our hearts. Its heritage of excellence (once upon a time) also runs deep, yada, yada.

It’s actually a very good theme for this campaign. But that’s the problem. Chevy keeps going back to the well of its heritage. So, my take away from the campaign is, “been there, done that, same old Chevy.”

I want a new Chevy. A bold Chevy. One that takes some risks and brings me, and America, along with it into the future. Just like they did back in the days of Harley Earl. But, with the possible exception of the Volt spot (which seems like an over promise), I don’t think any of these spots tell me what Chevy is doing to take us on a ride into the future.

So, I’m left to wonder, is it the advertising that is mired in the past with little new to offer, or is it the product line?

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