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Posts Tagged ‘data-driven’

Do Executives Trust Data or Intuition in Decision-Making?

The article attached from Information Management,  reminded me of a real conversation I recently witnessed while waiting to meet with the CFO of a mid-sized manufacturer of consumer products:

CFO: I don’t know, would you bet a steak dinner on this data?
Analyst: Yes.
CFO: How about my vacation?
Analyst: Maybe.

The analyst was directed to re-run the data.

It seems, data based decision-making still faces skepticism and a healthy dose of gut feel.

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